Enterprises need to ensure a framework
is built into the architecture to the needs of increasing need GDPR policy to
protect and safeguard customer data.
Customer Data
protection and privacy has become a topic of global significance, with high
profile incidents involving both businesses and governments. As a result,
there is an increasing need for a unified data protection policy.
New rules and legislation concerning the collection, storage and processing of personal information relating to individuals in the European Union (EU), also known as General Data Protection Regulation (GDPR), will come into effect.
The most
important change in data privacy regulation in 20 years, the GDPR is a legal
framework setting guidelines for the collection and processing of personal
information of individuals in the European Union. With GPDR there are specific
requirements for transparency of how companies manage their customers’ personal
data. In addition to European companies, American and international
companies with an EU customer base must comply. The Brexit vote does not mean UK
businesses are exempt from GDPR, and they should prepare accordingly.
Companies who
fail to comply, can suffer significant consequences, resulting in up to €20m,
or 4 per cent of a company’s annual turnover which when calculated at the group
level for multinationals could add up to huge penalties.
Find all architectural layers which deals with customer data:
The first step
for compliance is taking a full inventory of wherever customer data appears in
your enterprise such as data transformation services, service logs, business audit
reports, databases etc.
CRM database, which is the obviously first place to
look, the data could also reside in marketing automation, lead management,
customer support, financial and field service systems. In addition, personal
information can be stored as unstructured data in social media posts, emails,
calendars, voice recordings and spreadsheets, and other sources.
Systems and Application,
which may or may not use the same CRM systems.
Cloud infrastructures – Third party cloud services, desktops,
VM’s, or even file shares in publicly available parts of a network.
Enforcing GDPR
There are several different integration tools that can help create an audit trail across the entire customer data in the enterprise systems.
Integration tools
& platforms can provide the ability to find and then integrate data from
different vendors, locations, and devices.
Sometimes, low-code
development environments enable employees who are not well-experienced
programmers to get involved with this integration process, which is even more
essential as increasingly more and more departments and business functions
within the organization are the ones responsible for collecting, consuming, and
analyzing their data.
Identify each
instance of customer data, additional business processes involved with
documenting a customer’s complicity with storing their data need to be put in
place.
All forms that
capture customer data must be integrated fully with the back-end systems to
ensure compliance by tracking every instance of where the data is shared and
stored.
The entire
process of lead generation also needs to be tracked. For example, contact
creation through your CRM system will need to go through an ‘opt-in’ process
rather than just be included automatically into marketing contact databases.
The same applies for contact information collected at industry events and when
you receive contacts from a third party.
These
requirements also need to be enforced for channel partners. Does a partner have
authority to share contact information with a manufacturer? If yes, the
appropriate and proper procedures for opt-in needs to be followed and
documented.
These rules also
apply to previous and existing customers. All personal details have to be
deleted. You can’t simply mark “do not contact” in your CRM database. The data
needs to be erased in all systems where it appears.
Finally
Enterprises are held responsible for ensuring that any data you store is
accurate and up to date
The digital economy is built on the
collection and exchange of data, including large amounts that consist of
personal sensitive data. Moving ahead with innovation requires public
confidence in the protection of this information. Complying with GPDR will
require a business-led approach that looks at the whole business model and how
these requirements come into play.
It’s never too soon to begin finding all the sources of customer data, wherever that may be and starting your GDPR compliance journey.
At last, If you are looking for consultants and systems integration experts who understands the GDPR and architectural frameworks, Genysoft is to consider for all your needs of GDPR in integration space.
We are integration experts have been working with large scale integration projects. We have vast experience working on multiple middleware integration tools products, which is a very unique combination of skills that we are very proud of. Be it is On-premise or Cloud, Proprietary or Open source, Frameworks or Integration Suites we have expertise.
We recognize that each customer integration project is unique and we understand your integration puzzles and we apply our expertise to solve them. Our delivery methodology ensures scalable, cost effective integration solutions to your problems.
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